Pump demand increased market segmentation

Since the 1920 s, the water pump industry began to enter China, after eighty years of development, the domestic water pumps in such aspects as performance, quality, accuracy, although had very great progress, but for a long time, still can't with a well-known brand in the international market in direct competition with the pump manufacturer, pump equipment distance into the international advanced industry in China are far apart. And has this huge pump demand market in our country, it also attracted numerous companies to join the big industry, which also has advanced foreign enterprises, it makes the water pump in the increasingly competitive market in our country, internal contradictions increasingly intensified, for domestic pump company is also a great challenge.

According to related statistics, so far the shenyang pump industry about water pump manufacturer with more than 2300, to provide more than 3500 varieties of water pump, more than 40000 specifications. To large enterprises, product variety, industry competition is intense, in order to be able to grab more market share, firmly in the market place, some water pump manufacturers began to "move", to look to the field of electronic commerce.

Pump manufacturers hope that through the way of electronic commerce to evade part of the market competition and pressure, but the reality is not as good as imagined, e-commerce platform on the pressure of competition is no worse than the traditional marketing, due to the nature of the network, the platform may become more competitive.

Therefore, whether the traditional market marketing or today's electric business platform, pump industry competition is very fierce, so the water pump market will tend to be saturated? Pump valve industry analysts said, although now ordinary water pump products on the domestic market is becoming saturated, but in the future, especially the "twelfth five-year" period, the domestic market demand for water pump products may still be increased.

First of all, the end of September, the state council general office on low-income housing project construction and management guidance "is put forward, to the final" twelfth five-year ", the coverage of government-subsidized housing to around 20%. Affordable housing construction will be driven by a certain amount of city building valves use requirements.

Second, the industry industrial upgrading transformation speed. Shenyang pump manufacturers will pay more attention to the high-end product production technology, high, medium and low-end products on the market to get stable balance, domestic market share of high-end pumps and therefore will be filled.

Third, consumers more and more high to the requirement of pump products, market segmentation.

Market segmentation can get fragmented market, is just like a bottle full of stones, the surface looks seems to have to hold something else, but if to pumping sand, will find it still have space. So, grasp the fragmentation of the market demand, will also bring considerable profits to manufacturers.

Competition for the enterprise, is both challenges and opportunities for development, facing the development of such a huge market, domestic water pump also to seize the development opportunity, by learning the advanced technology, no longer rely on the foreign advanced equipment, to create their own brands, produce water pump equipment can be comparable to the international market.